About Us

Art Not Fashion is a brand where art and creativity are central to our core identity. 

Fashion in itself is an art form - a medium used to elevate and amplify the lived experiences of people from around the world. Often emotions that cannot be expressed sonically are demonstrated visually.  

To some extent describing Art Not Fashion as a brand is limiting. We believe ANF lies at the inception of a cultural identity. Weaving a thread for a community that understands that embracing individuality leads to exceptional results. 

There’s a strong emphasis here to push the boundaries of what Art is and what Art could be. Our culture is one of fluidity, evolution and acceptance. New stories are constantly being created and there’s a need for us to challenge ourselves, to find imaginative and illuminating ways to not only capture what is but, communicate and convey the messages that are embedded in our everyday lives for generations to come.